Does your brand consider sustainability a core priority? Was your company founded on a platform of social responsibility? Is it the job of a corporation to consider people and planet along with profit?
As the sustainability movement plateaus towards inertia, these questions are becoming increasingly stale and boring. If you think you care about future generations and you don’t realize the answers to these questions are irrelevant, then your head is right next to the climate change deniers in the sand.
The question is: Can the planet’s resources sustain the onslaught of a global, growth-based capitalist economy? As population growth is expected to continue and emerging economies embrace the wasteful, growth-based economic model the U.S. has perfected, the answer is a resounding no. Regardless of private-sector efforts to “green” their operations and products, business-as-usual economics will lead us to global systemic failure sooner than we are willing to admit.
Now that I’ve warmed you up with hope and optimism, let’s get to the fun part of the blog. A solution…
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