Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Scoring with Social Media: 6 Tips for Using Analytics

Want to know your social media score? Fill in the following equation: (Twitter followers + Facebook friends + LinkedIn contacts) x (Total tweets + Twitterers you follow + Months on Facebook). Wait! Stop! It was a trick. If that equation sent you scrambling to look at your Twitter stats or Google analytics, it’s time to take a big step back. You’ve fallen prey to the greatest peril of social media: analytophilia.

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