Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Scoring with Social Media: 6 Tips for Using Analytics

Want to know your social media score? Fill in the following equation: (Twitter followers + Facebook friends + LinkedIn contacts) x (Total tweets + Twitterers you follow + Months on Facebook). Wait! Stop! It was a trick. If that equation sent you scrambling to look at your Twitter stats or Google analytics, it’s time to take a big step back. You’ve fallen prey to the greatest peril of social media: analytophilia.

read original article



Comments

Related Thinking

cultural

Rare Under-40 Poll

September 18, 2014

economic

How Apple Pay is Set to Change Commerce

September 18, 2014