Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Robert Lutz and Marketing Malpractice

GM’s CMO Robert Lutz was recently told an awful truth: “In my group it is just uncool to drive a GM car — even if they are as good as the imports.” He replied: “I guess it depends whether you have your own personality or whether you are a lemming-like follower of current trends. I think an audacious and bold person with a mind of his or her own would go to a dealership and see that our new vehicles easily trounce the foreign competition. . . . It’s uncool to drive an import.” It’s hard to assess how many ways this violates the marketer’s handbook…but I’m going to try.

read original article



Comments

Related Thinking

strategic

Walmart’s Affordable Care Act

October 23, 2014