When McDonald’s launched its corporate social responsibility blog at the beginning of 2006, its title — Open For Discussion — signaled the company’s readiness to engage with the blogosphere. Eight months later, it faced widespread criticism for the limitations of that engagement. McDonald’s could have learned something from the tale of the Trojan Horse: beware of g[r]eeks bearing gifts.
strategicDecember 22, 2014
culturalDecember 19, 2014
creativeDecember 21, 2014
economicDecember 19, 2014
© 2014 Davis Brand Capital. All rights reserved.