Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Riding Social Media’s Trojan Horse

When McDonald’s launched its corporate social responsibility blog at the beginning of 2006, its title — Open For Discussion — signaled the company’s readiness to engage with the blogosphere. Eight months later, it faced widespread criticism for the limitations of that engagement. McDonald’s could have learned something from the tale of the Trojan Horse: beware of g[r]eeks bearing gifts.

read original article



Comments

Related Thinking

cultural

The Chipotlification of American Fast Food

October 31, 2014

economic

Millennials, Gen Z Like Mobile Payments

October 31, 2014