Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Research Finds Consumers Looking Beyond the ‘Greenwashing’

Just claiming to be green in a tagline or company brochure doesn’t work anymore. Educated consumers are looking for companies that mirror their socially conscious values, per a study just released by BBMG, New York.

read original article



Comments

Related Thinking

economic

The Sharing Economy Goes To Work

July 30, 2014