Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Research Finds Consumers Looking Beyond the ‘Greenwashing’

Just claiming to be green in a tagline or company brochure doesn’t work anymore. Educated consumers are looking for companies that mirror their socially conscious values, per a study just released by BBMG, New York.

read original article



Comments

Related Thinking

creative

Chrysler Rolls Out Virtual Factory Tours

September 23, 2014