Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Research Finds Consumers Looking Beyond the ‘Greenwashing’

Just claiming to be green in a tagline or company brochure doesn’t work anymore. Educated consumers are looking for companies that mirror their socially conscious values, per a study just released by BBMG, New York.

read original article


Related Thinking


The Chipotlification of American Fast Food

October 31, 2014


Millennials, Gen Z Like Mobile Payments

October 31, 2014