Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Real Brand Opportunities in a Virtual Economy

Chances are, a good portion of your target audience is actively engaged in online games. And if they’re there, you should be there, too. Gamers are not passive observers; they’re active and motivated participants. Brands have a chance to be part of that experience — often in the very moment when players are willing to give something to get ahead in the game. This is a level of attention that few, if any, other media can offer.

read original article



Comments

Related Thinking

strategic

31 Flavors

August 28, 2014

cultural

You Are What You Eat

August 28, 2014

creative

The Art of Food

August 28, 2014

economic

Disruption in the Fast Food Economy

August 28, 2014