Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.

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