The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.
The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”
To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.
strategicDecember 22, 2014
culturalDecember 19, 2014
creativeDecember 21, 2014
economicDecember 19, 2014
© 2014 Davis Brand Capital. All rights reserved.