Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Why People Buy Products, Services And Brands

Why do people purchase the products, services and brands that they do? At a minimum, marketers should think about this periodically. Ideally, marketers should always be thinking about this. So, why do people purchase specific things?

read original article



Comments

Related Thinking

strategic

Davis Names Top-25 Brand Leaders for 2014

December 22, 2014

economic

Instagram Is Now Worth $35 Billion

December 19, 2014