As programmatic advertising booms, marketers who better understand the value of each impression and individual will gain significant advantage over their competitors. A critical element in their success will be people-based advertising.
Why is people-based advertising so important? Because it lets you target individual profiles based on unique data attributes that connect to actual people. The results can be incredibly powerful for a brand, leading to better accuracy and efficiency.
strategicMay 27, 2016
culturalMay 27, 2016
economicMay 25, 2016
creativeMay 27, 2016
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