Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

People-based Marketing’s Your Only Option In This Programmatic Age. Here’s Why

As programmatic advertising booms, marketers who better understand the value of each impression and individual will gain significant advantage over their competitors. A critical element in their success will be people-based advertising.

Why is people-based advertising so important? Because it lets you target individual profiles based on unique data attributes that connect to actual people. The results can be incredibly powerful for a brand, leading to better accuracy and efficiency.

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