As programmatic advertising booms, marketers who better understand the value of each impression and individual will gain significant advantage over their competitors. A critical element in their success will be people-based advertising.
Why is people-based advertising so important? Because it lets you target individual profiles based on unique data attributes that connect to actual people. The results can be incredibly powerful for a brand, leading to better accuracy and efficiency.
strategicApril 29, 2016
culturalApril 29, 2016
economicApril 29, 2016
creativeApril 29, 2016
© 2016 Davis Brand Capital. All rights reserved.