Davis Thinking } analysis and interpretation
Attention Deficit Theatre: "Mad Men," Season Three, Episode Five
With dramatic, pre-epidural era panting and groaning, the Unbound Edition Players now put their feet in the stirrups and push out this week's episode, "The Fog."
Members Only?
No, we aren't referring to the 80s clothing line, rather we are referencing the mixed messages professional tennis is sending to the public. Both authors are tennis fanatics. However, despite our love of the game, as brand strategists we are baffled by the sport's inability to evolve, notwithstanding its stated intention to do so.
Bud Light Lime “In the Can”: AdAge Gets it Bass Ackwards
The most successful beer marketers in the world have crossed a line. According to AdAge, a pun is “the final frontier” in “tasteless” beer advertising. In a spot for Bud Light Lime leaked on the Internet, everyday folks innocently confess to getting it “in the can” (some of them like it and want to do so again!). The punch line of the spot reveals that the popular brew is now available in all-too-familiar handy aluminum containers.
Attention Deficit Theatre: “Mad Men,” Season Three, Episode Four
As part of their court-mandated "Revive a Tall Blonde Singer and His Wee Mustachioed Sidekick" charity work, The Unbound Edition Players now present "the Arrangements."
Clearly Clear is a Creative Copycat
I noticed Clear has been stealing a page from its competitor Verizon with its creative - or lack thereof. To tout its comprehensive coverage, it uses sprinkles as a metaphor.
Attention Deficit Theatre: “Mad Men,” Season Three, Episode Three
After a brief delay to buy nacho cheese Doritos and Visine, the Unbound Edition Players casually amble across the stage to take their places for this week’s presentation of “My Old Kentucky Home.” Who’s up for a Taco Bell run at intermission?
Font Fans Beg IKEA to Go Back to the Futura
IKEA fans are all a-Twitter over the company's recent font change from Futura to Verdana. Designed to be easy to read at small sizes (like catalogs and computer screens), Verdana will be used in IKEA's print and digital communications. What seems on the surface like a simple, subtle shift -- one that arguably fits the company's brand of streamlined, smart, affordable design -- has triggered an onslaught of negative reaction so filled with bile that one might think the company switched to Comic Sans or Jokerman.
Venice: Financial Drought Causes Ad Flood
Usually, the city of Venice is partially flooded by water a number of times every year, courtesy of its slowly sinking foundation. However, these days the city called "La Serenissima," or most serene, is facing a different kind of flood -- one it is much less prepared to stem.
Attention Deficit Theatre: "Mad Men," Season Three, Episode Two
The Unbound Edition Players now take the stage for "Love Among the Ruins," alternately titled, "The One Where Betty's Father Takes Up Way Too Much Screen Time."
The Team Colors of Profit
We're in a post agency age, would someone please notify the sports leagues? While middlemen everywhere cry out in pain, umbrella sports organizations from high school to the pros skip blithely along with blinders on, slicing their member institutions' intellectual property into ever smaller segments while their lawyers kick and scream at technological advancements and rail at the consumers themselves - yes, that's right, the very fans who comprise what ESPN dubs Sports Nation, otherwise known as the blood that courses through the veins of the mighty American sports machine. Does this sound sustainable to you?
