Postcards from Peru: Adventures in Naming

The process of naming generally involves substantial research to fully understand the company, product, target audience, including behaviors or attributes, followed by focus groups: all tools in the service of arriving at the product name. On rare occasions, a name comes along that captures the essence of the target audience's primary characteristic. In the machismo world of South America, such a name exists in Horniman's Tea. Clearly, no one here is seeking medical attention for an erection lasting more than 4 hours.