Archive for May 2012
On rare occasions, a name comes along that captures the essence of the target audience's primary characteristic. In the machismo world of South America, such a name exists in Horniman's Tea.
I was delighted to see the flight attendants handing out snack packs, remembering the most delicious chocolate covered caramel on an earlier flight. Eagerly breaking the seal, I was met not only by the chocolate, but a most unfortunately named package of crackers.
The term "Guggenheim Effect" used to denote the positive role the brand played in Bilbao's resurgence as a destination site. It became well accepted vernacular, not only in the museum community, but among the wider community of brand and marketing experts. In recent weeks, however, the term has been re-appropriated by European media and citizens to express a much more negative and even sarcastic view of the cultural institution.
There is certainly humor to be had watching, sprawled out in the comfort of another century, the way previous generations handled – or didn’t – destabilizing changes that we now take for granted. We are now obligated to live in a culture of conversation with its simultaneous flattening of things like expert culture and its ever-expanding choice of content providers and options.