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StandUp: Can a Sports Brand Unite Gays and Straights?

StandUp: Can a Sports Brand Unite Gays and Straights?

Monday, July 9, 2012

The LGBT equality movement has entered the mainstream. Now that we are here, I think there is a new type of work to do. As a long-time brand strategist for some of the world's leading companies, I believe our next steps are in the consumer marketplace. We must unlock the full power of influential marketers, going beyond sponsorships alone.

Read the entire article published on The Huffington Post >>>

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