Perspectives on The Decision: LeBron Owned It
Friday, July 9, 2010
The kid owned it. At a cultural moment when no one owns anything -- from BP execs to Wall Street banking honchos to members of Congress to sad little Lindsay Lohan -- this twenty-something kid sat down one-on-one, took a deep breath, and owned his decision. He's not responsible for the recession, for Cleveland's identity crisis, for salivating and hyperventilating media. He didn't hide behind a lawyer or an uber-agent/agency. He made a controversial decision about his life, and he announced it personally. Criticism comes with the territory, but he didn't hide. You don't have to like the decision. You don't have to like the way it was announced. But you know who made it. And there is something honest about that.
And speaking of decisions, congrats to Bing. It calls itself a "decision engine," and it was nimble enough to secure placement on ESPN, owning the larger idea of decision-making without kowtowing to the outsize personality. It would be interesting to see the brand pursue the cultural currency of decision-making on a wider scale. Imagine Bing sponsoring all kinds of decisions -- from the complex to the banal -- igniting a larger debate about decision making in the 21st Century. Life is about decisions; now that's a platform worth pursing.
Commercial question of the evening - where was a big sports sponsor like the King of Beers?