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Davis ThinkingDavis Thinking } analysis and interpretation

Identity Check

Kimia M. Ansari
Thursday, April 2, 2009

Brands are valuable assets and packaging plays a major role.  Well-designed packaging can transform a product into an experience and help a consumer feel empowered, not overwhelmed, by the many choices in the marketplace.  Now, more than ever, strong visual strategies separate winning brands from the competition.  Here are a few principles to keep in mind:


Know your history
Your brand's design archives can inspire today’s design innovation.


Keep it simple
Streamline design and create focus by using fewer colors and graphic elements.


Start a conversation
Identifying the contents can be an opportunity to speak to the consumer. Be clear, direct and engaging.



Have an agenda
Tie packaging to a charity or cause you support.


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