Thursday, April 2, 2009
Brands are valuable assets and packaging plays a major role. Well-designed packaging can transform a product into an experience and help a consumer feel empowered, not overwhelmed, by the many choices in the marketplace. Now, more than ever, strong visual strategies separate winning brands from the competition. Here are a few principles to keep in mind:
Know your history
Your brand's design archives can inspire today’s design innovation.
Keep it simple
Streamline design and create focus by using fewer colors and graphic elements.
Start a conversation
Identifying the contents can be an opportunity to speak to the consumer. Be clear, direct and engaging.
Have an agenda
Tie packaging to a charity or cause you support.