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Davis ThinkingDavis Thinking } analysis and interpretation

New Priorities for the Post-Agency Market

Friday, November 7, 2008

 

 

The post-agency age is upon us. With remarkable speed and effectiveness, technologies and consumer preferences have coalesced, forcing a broad and deep cultural demand for direct, honest relationships. The go-between agent is less relevant than ever before, and the global financial crisis is likely the final blow to the inefficient and long-suffering agency structure. Winning in the post-agency age will require these new priorities.

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