Archive for March 2008
Davis Thinking
British “New Rave”
Remember the androgyny and nonsensical, over-the-top music videos of the 80s? The Klaxons do. The British press has labeled their music “new rave.” We’re not sure what to call it, but here’s some poppy, melodic madness and creepy ribbon dancing to brighten up your Friday.
Being Extraordinary Means Being Ordinary
As a company or brand grows, it is so easy to forget the roots of the success.
Firebrand Already Burns Out
Shockingly, Firebrand, the ads-as-content video site, is closing after six months. Is this their last podcast? What will we do without their site?
Repositioning Brand America
America's brand is in the crapper. We need a president that can, well, freshen things up.
How Marketers Can Start Speaking With – Not to – Customers
Word-of-mouth marketing is a high impact, low cost tactic everyone wants to leverage. In theory, it’s a marketers’ dream — communications that pass from person-to-person, requiring no effort or additional money? And the messages travel through extended social networks of brand advocates? Sign us up!
No Starbucks. No Problem.
In case you didn't hear it everywhere, Starbucks closed for 3 hours last Tuesday to retrain its entire staff. (Apparently, the art of baristaing only takes 3 hours to learn.) Our good friend Stephen Colbert didn't let the closing affect him at all.
