Archive for March 2008
Davis Thinking
Health Care's Potential?
We can't decide if this is incredibly cool or incredibly scary, but it's Microsoft's "health future vision." Are the fellas in Redmond finally getting aesthetics?
WOO! Spring Break … Marketing?
Last week, I indulged in one of the last memorable events of my college senior year: spring break in Panama City Beach, Florida. Among the barely dressed college students and empty cans of Keystone that adorned the typically beautiful beach, a number of America’s most recognizable companies and organizations set up shop for a few weeks.
SHITDISCO
Judging by their name, SHITDISCO’s discoing moves aren’t exactly on par with Travolta’s. But we like their quirky, 80s-esque video and their “new rave” sound. As for their polka-dot shirts? Not so much.
How Do Companies Value Intangibles? Hey, How 'Bout Those Cubs?
The Chicago Cubs haven’t won a World Series in 100 years. So, why does their value increase, relative to their stagnant/declining performance? Ah, yes, the value of intangibles.
Jargon Week: Marketing BS Generator
Warning: Use of this tool may put entire departments out of a job.
Jargon Week: The Truth In Ad Sales
Ever feel like you need a special edition of Rosetta Stone software to translate the worst of the media world? Welcome to The Truth in Ad Sales.
Brand Obama: Unchanging Change?
We've avoided politics, largely, until now, when there is a question of brand to explore. Much has been said already about "Brand Obama" and "Brand Clinton," and which is more compelling or divisive to the Democratic party. That's not a question I'll approach to answer here, but I would like to ask which of the two is actually a brand at all.
Hey Maytag Repair Man, Put Down the Toner Cartridge and Fix Your Brand
Maytag’s century-old brand owes much of its equity to Ol’ Lonely, a lethargic Mayberry gent in a blue jumpsuit and replica 40s policeman's cap. Created by Leo Burnett in the late 60s, the ad campaign’s clever premise - expert repair services you’ll never need – emphasizes the brand’s dependability promise.
Tongues Erect over Processed Cheese-Filled Tots
It’s no surprise Burger King likes to take chances. But their recent “Morning Tongue” spot takes things to a new level.
Jargon Week: A Few Good Creative Men
Remember when it all seems too much, don't take it too seriously. It ain't like Jack says: We write ads or people die.
