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Davis ThinkingDavis Thinking } analysis and interpretation

Green Marketing: Is It All a Wash?

Senior Editor
Monday, April 21, 2008

With Earth Day 2008 approaching, it's difficult to find an ad that doesn't mention the word "green." But do companies really mean green, or is it just a marketing fad? Dave Michael Garg takes a look at the truth behind green marketing and greenwashing.


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