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Davis ThinkingDavis Thinking } analysis and interpretation

Clearly Confident

Editor-in-Chief
Monday, September 24, 2007

Clearasil is under fire for their new "may cause confidence" campaign. While it may push a few boundaries, it seems quite fresh, playful and relevant to us. The target audience is more than familiar with MILFs and Cougars - so why not let them know you are in on the joke? And it is just good, clear branding. Clearasil = Confidence. Nothing's more compelling to our beloved pimple-face youth. How you might use it? Up to you!

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