Shiver Me Timbers
Tuesday, May 22, 2007
What’s the difference between a free
sample and piracy? Aside from the
differing associations marketers and consumers have about the words "free
sample" and "pirated software," I would argue: not much.
By now, everyone and their mother
if they’ve been
coming to this site
, the power of the
user and the marketplace.
the brand ambassador
others don’t see
how making it easier for people
to interact with their product is a good thing.
So what is piracy except outsourcing
production, generating consumer research and
embracing the wisdom and voice of
? Assuming that a replication of a company’s product
is accurate and not lacking in attention to detail, an acknowledged big IF, pirated
product is a free sample that even the company did not pay for. If no one uses the pirated software, a company receives a pretty strong
message that their product is not destined for great heights. But if early users give these unauthorized, unaltered
versions rave reviews, how will that hurt sales? Those that are influenced by these
recommendations are likely to outnumber those who simply pirated and did not purchase.
So I encourage marketers to walk the
plank, er, step up to the plate and encourage the leaks that flood their