Archive for March 2007
Simply put, these are The worst ad sell outs ever. See them all here.
This very smart weekly news digest (it’s NOT your grandmother’s Reader’s Digest) is a stellar resource for busy communications and marketing consultants who never have enough time to keep up with world news and cultural trends. When we recently received a gift subscription, our reaction was, “Oh, no, not another magazine.” But we quickly became addicted to its quick, comprehensive, enjoyable reading experience.
Most companies recognize that the changing media landscape must be carefully considered and leveraged as marketing and media strategies are developed. Where once traditional media helped spawn word-of-mouth, now this new media – blogs, social networking web sites, text messaging – helps to spread messages, both good and bad, almost instantaneously. While a company would obviously welcome the quick spread of positive news, the story is different when its news like the recent Yum! Brands debacle in which over a dozen rats were videotaped as they darted through a closed KFC/Taco Bell restaurant in New York City’s Greenwich Village. The video was not only featured on morning show talk shows, but a quick search of YouTube.com turns up over 50 videos of the rodents. More than 800 news stories turn up on Google.com.
The Boston Herald recently reported that Hooters has hired an ad agency to show Vegas visitors that the one-year-old Hooters Casino Hotel is fun for men and women, the impetus being that women spend more money and time playing (highly-profitable) slot machines than men. The question is: can the Hooters brand - mainly known for its friendly females - be thought of as female friendly? The short answer is: maybe… if the execution is thoughtful and positive toward women – never mocking or condescending – while staying true to the Hooters brand and leveraging its cache.
The greatest? You be the judge. See the rest of these ads here and see which one you think is the "greatest."
An excellent explanation of where new media is currently and how it's change or die for media companies.
Michael Arrington got together with a number of startup CEOs and executives to video a discussion about Web 2.0.
This is the beginning of Steve Jobs' keynote address at the 2007 MacWorld Conference in San Francisco... You can see the whole speech here: http://www.apple.com/quicktime/qtv/mwsf07 It is worth watching the entire thing -- and yes, it does take almost 2 hours to do so. Jobs completely gets how HUMAN corporate efforts have to be ... from tone, to message to products. The style of presenation...the visuals...all of it works for the modern world and viewer. It is like watching Edison for our generation...a rare mind that also connects with everyday needs.
Did the producers actually think that morning show viewers wanted to watch this?