UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

Davis ThinkingDavis Thinking } analysis and interpretation

I Wee, You Wee, We All Wee for Shewee!

Thursday, July 5, 2007

 

Ladies, it’s time to stand up and … pee!  Say hello to the Shewee .

 

The Shewee looks like a cross between an old-fashioned ice cream scoop and a funnel. It is designed to make it possible for women to stand up and pee with confidence like never before.

When positioned securely under the crotch, and with underwear pushed to the side, Shewee directs urine away from the body to a suitable place, such as a toilet, a container or a conveniently located tree!

Invented by the appropriately-named 28-year-old New Zealander and James Dyson Award winner Samantha Fountain, the Shewee is both ergonomically-designed and dishwasher-safe. The “suction” of the Shewee’s fit to ladies’ “bits” has been likened to that of Dyson’s vacuum cleaners. Um. Let’s just hope that’s an exaggerated description of its leak-proof seal.

 

Like many women, I am not a fan of Port-o-Potties, questionable public restrooms or splashing my shoes in the woods during camping trips. While I am not yet mentally ready to purchase a Shewee and answer the inevitable questions such a device would elicit, I am most definitely intrigued.

 

According to the Web site, the Shewee enables one to, among other things:

 

Travel the world with the comfort of home in your pocket, maintain your privacy and banish bare bottoms, and enjoy perfect aim into a sample pot when giving a urine sample.

 

The Shewee is useful when, among other things:

 

Squatting is conspicuous and embarrassing.

 

And, it is perfect for just about every woman, including but not limited to:

 

Bird watchers, long-distance truck drivers, landscape architects, anglers and fly fisher women and windsurfers*

 

The Shewee already seems to have attracted a loyal following. Shewee-ers around the world are saying nothing but good things about the product:

 

“Brilliant – did exactly what it said it would!”  AJ

 

“After first try out I felt ‘this is for me'. I know I will find the device very useful. Can I buy 5 please?”**  JT

 

"I've tried 4 other types of this product and the Shewee is absolutely 100% the BEST of them all!!! The others leaked, spilled or were too cumbersome." Shelly B. 31

 

“WOW! finally a way to STAND up for ourselves in a man's world. How many times have I tried to balance over a "PEE" can while fishing with my husband. I make custom fishing rods and am trying to market more with women as well as men. Can't wait to let them know about your unique invention.  I have to go to your order page and get me one right now.”  Sincerely, Cynthia Higley, owner - J Higley Custom Fishing Rods, Mattawan, MI

 

Shewee USA currently is offering Shewee acoutrements, such as an extension tube (in case you are on a boat or have lots of clothes on and need to Shewee right then and there) and my favorite, the hydration special (a 14 oz. Nalgene water bottle and Shewee combo).

 

Next time I am forced to hover over a gross public toilet, I bet I’ll be wishing I had a Shewee. Maybe I should get one to have as an option. It certainly would come in handy at times and who knows when MizPee will expand to include all cities?

 

Shewee on, girlfriends. Shewee on.

 

* Don’t you need both hands to do this? Seems risky to me.

** Five? Really?

 

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.