Davis Thinking } analysis and interpretation
This month, Davis released the fifth annual Davis Brand Capital 25 (DBC 25), which evaluates brand management and performance comprehensively.
A few weeks ago, I attended the Atlantic World Foodways Conference at the University of North Carolina, Greensboro. The event was remarkable in quality and diversity of thought and an excellent example of partnerships between non- and for-profit organizations. In particular, The Fresh Market, a specialty grocer headquartered in Greensboro, is to be commended for co-sponsoring the event.
Last month I was invited to speak to a diverse group of professional women. I explored the idea of “women and ownership” from both a literal, economic standpoint (think: real estate), as well as experiential, personal and emotional standpoints (think: accepting opportunity and the consequences of our decisions). How, I asked the group, can we truly own our lives, embrace our choices, create opportunities and drive change? Moreover, how do we own change itself?
Davis Brand Capital today released the 2013 Davis Brand Capital 25 ranking, which evaluates brand management and performance comprehensively. It is the only annual ranking of companies that demonstrates overall, balanced approaches to managing the full spectrum of brand and related intangible assets, providing an indicator of total business strength and effectiveness.
Just a few years ago, Cisco predicted that 50 billion devices would be connected to the Internet by 2020. As we wrap up the first month of 2014, this prediction does not seem at all far-fetched.
The rise of the IOE is not just theoretical. Real dollars are pouring into the marketplace, adding fuel to the firestorm of data, reshaping our economy. Following the 2012 introduction of Google Glass and the popularity of health and fitness-monitoring wristbands, tech companies are introducing more wearable technologies. While designers are working out the kinks in how the technology looks and feels, research estimates that this will have whopping implications, as it becomes a $10 billion market by 2016.
Culturally, being outnumbered by devices has big implications for how we will live, work and communicate. From the bedroom to the tennis court, we like to know how we’re doing. Health and wellness technologies, especially, help consumers feel good (or, at least, a little better) and more in control. Looking to leverage this, several brands are stepping up their games.
Brand mangers, designers, technologists and storytellers all have new creative challenges and opportunities to make the most of this moment. Starting with making technology accessible, understandable and enjoyable in everyday life. To this end, the IOE and these creative pursuits keep us intrigued and open to what may come next.
“User experience” no longer belongs just to tech companies. It now drives brand strategies all over the globe. This year, the most dynamic brands served as platforms for tangible experiences that brought their stories to life.
2013 marked the rise of new, dynamic experiences and the death of old, static experiences. Twitter's highly successful IPO wowed Wall Street, as Apple was named the most valuable brand and Netflix made a huge comeback, past-their-prime brands JC Penney and Sears suffered loss of face and legal mayhem with flagship brands.