Davis Thinking } analysis and interpretation
Why do we need another brand list? There are plenty of lists. Half the Internet seems to be made up of lists… and not exactly the, ahem, intellectual fare. So why did Davis add yet another list –the Davis Brand Capital 25 – to the pile?
Along with the rest of the country, I’ve spent the last few weeks paying attention to college basketball. First the conference tourneys, now the NCAA tournament. But this year is different. And not just because of the number of temporary glass slippers.
Inspired by Women’s History Month and International Women’s Day, the March Davis Brand Brief explores the relationship between brands and women. Which brands understand women and which ones have more work to do? Share your thoughts with us on Twitter. #womenandbrands
This month, Davis released the fifth annual Davis Brand Capital 25 (DBC 25), which evaluates brand management and performance comprehensively.
A few weeks ago, I attended the Atlantic World Foodways Conference at the University of North Carolina, Greensboro. The event was remarkable in quality and diversity of thought and an excellent example of partnerships between non- and for-profit organizations. In particular, The Fresh Market, a specialty grocer headquartered in Greensboro, is to be commended for co-sponsoring the event.
Last month I was invited to speak to a diverse group of professional women. I explored the idea of “women and ownership” from both a literal, economic standpoint (think: real estate), as well as experiential, personal and emotional standpoints (think: accepting opportunity and the consequences of our decisions). How, I asked the group, can we truly own our lives, embrace our choices, create opportunities and drive change? Moreover, how do we own change itself?
Davis Brand Capital today released the 2013 Davis Brand Capital 25 ranking, which evaluates brand management and performance comprehensively. It is the only annual ranking of companies that demonstrates overall, balanced approaches to managing the full spectrum of brand and related intangible assets, providing an indicator of total business strength and effectiveness.
Just a few years ago, Cisco predicted that 50 billion devices would be connected to the Internet by 2020. As we wrap up the first month of 2014, this prediction does not seem at all far-fetched.
The rise of the IOE is not just theoretical. Real dollars are pouring into the marketplace, adding fuel to the firestorm of data, reshaping our economy. Following the 2012 introduction of Google Glass and the popularity of health and fitness-monitoring wristbands, tech companies are introducing more wearable technologies. While designers are working out the kinks in how the technology looks and feels, research estimates that this will have whopping implications, as it becomes a $10 billion market by 2016.
Culturally, being outnumbered by devices has big implications for how we will live, work and communicate. From the bedroom to the tennis court, we like to know how we’re doing. Health and wellness technologies, especially, help consumers feel good (or, at least, a little better) and more in control. Looking to leverage this, several brands are stepping up their games.