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Davis ThinkingDavis Thinking } analysis and interpretation

Listomania

Listomania

Austin W. Moorhead
Thursday, April 10, 2014

Why do we need another brand list? There are plenty of lists. Half the Internet seems to be made up of lists… and not exactly the, ahem, intellectual fare. So why did Davis add yet another list –the Davis Brand Capital 25 – to the pile?

March Brand Madness

March Brand Madness

Teri A. Schindler
Monday, April 7, 2014

Along with the rest of the country, I’ve spent the last few weeks paying attention to college basketball. First the conference tourneys, now the NCAA tournament. But this year is different. And not just because of the number of temporary glass slippers.

Davis Brand Brief: March 2014

Davis Brand Brief: March 2014

Davis Brand Capital
Friday, March 28, 2014

Inspired by Women’s History Month and International Women’s Day, the March Davis Brand Brief explores the relationship between brands and women. Which brands understand women and which ones have more work to do? Share your thoughts with us on Twitter. #womenandbrands

Davis Brand Brief: February 2014

Davis Brand Brief: February 2014

Davis Brand Capital
Friday, February 28, 2014

This month, Davis released the fifth annual Davis Brand Capital 25 (DBC 25), which evaluates brand management and performance comprehensively.

Food “Labeling”

Food “Labeling”

Tuesday, February 18, 2014

A few weeks ago, I attended the Atlantic World Foodways Conference at the University of North Carolina, Greensboro.  The event was remarkable in quality and diversity of thought and an excellent example of partnerships between non- and for-profit organizations. In particular, The Fresh Market, a specialty grocer headquartered in Greensboro, is to be commended for co-sponsoring the event.

Assets, Equities and Owning the Future

Assets, Equities and Owning the Future

Thursday, February 13, 2014

Last month I was invited to speak to a diverse group of professional women. I explored the idea of “women and ownership” from both a literal, economic standpoint (think: real estate), as well as experiential, personal and emotional standpoints (think: accepting opportunity and the consequences of our decisions). How, I asked the group, can we truly own our lives, embrace our choices, create opportunities and drive change? Moreover, how do we own change itself?

Davis Names Top 25 Brand Leaders in 2013

Davis Names Top 25 Brand Leaders in 2013

Davis Brand Capital
Tuesday, February 11, 2014

Davis Brand Capital today released the 2013 Davis Brand Capital 25 ranking, which evaluates brand management and performance comprehensively. It is the only annual ranking of companies that demonstrates overall, balanced approaches to managing the full spectrum of brand and related intangible assets, providing an indicator of total business strength and effectiveness.

Internet of Everything: Strategic

Internet of Everything: Strategic

Davis Brand Capital
Wednesday, January 29, 2014

Just a few years ago, Cisco predicted that 50 billion devices would be connected to the Internet by 2020. As we wrap up the first month of 2014, this prediction does not seem at all far-fetched.

Internet of Everything: Economic

Internet of Everything: Economic

Davis Brand Capital
Wednesday, January 29, 2014

The rise of the IOE is not just theoretical. Real dollars are pouring into the marketplace, adding fuel to the firestorm of data, reshaping our economy. Following the 2012 introduction of Google Glass and the popularity of health and fitness-monitoring wristbands, tech companies are introducing more wearable technologies. While designers are working out the kinks in how the technology looks and feels, research estimates that this will have whopping implications, as it becomes a $10 billion market by 2016.

Internet of Everything: Cultural

Internet of Everything: Cultural

Davis Brand Capital
Wednesday, January 29, 2014

Culturally, being outnumbered by devices has big implications for how we will live, work and communicate. From the bedroom to the tennis court, we like to know how we’re doing. Health and wellness technologies, especially, help consumers feel good (or, at least, a little better) and more in control. Looking to leverage this, several brands are stepping up their games.

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