Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Opinion: If #LoveWins, why are brands silent on #BlackLivesMatter?

When the Supreme Court granted marriage equality last week, the Internet filled with rainbows and brands rushed to join the #LoveWins campaign for what was likely the most celebratory Gay Pride weekend in history, and for good reason.

Social media platforms didn’t waste a second. Twitter added a rainbow-striped heart to the hashtag #LoveWins while Facebook created a rainbow-hued profile maker. Google displayed a special graphic for searches on “marriage equality,” and brands draped their logos with rainbow flags in proud displays of solidarity with the movement.

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