The strategy behind John McCain's latest campaign commercial is elementary at best. Perhaps McCain’s team thought it would be clever to run Obama’s image along with images of two hard-partying celebrities with whom no politician would want to be linked. Was an image of Amy Winehouse not available?
We are all most certainly suffering from campaign fatigue by now, but please indulge me as I feel I must post on the latest campaign commercial from John McCain’s camp.
This post isn’t meant to inspire partisan debate; I simply would like to comment on the lack of strategy behind this commercial. Cleary, Obama is a different type of politician than we have seen before. He has a certain charisma that seems to fascinate crowds. I can understand the reference to him as a “celebrity.” Do I think it is right? Probably not. Do I think that referring to him as a celebrity is a powerful or meaningful way to marginalize his intellect or experience? Certainly not. But I can understand why opponents have and are using the term to describe Obama.
However, the strategy behind this particular commercial is elementary at best. Perhaps McCain’s team thought it would be clever to run Obama’s image along with images of two hard-partying celebrities with whom no politician would want to be linked. Let’s see, in the past year, one spent time in jail for a DWI, and the other went to rehab, was hospitalized for irrational behavior, lost custody of her children and is still trying to regain control of her own estate. Was an image of Amy Winehouse not available?
Perhaps McCain’s camp thought that if images of Paris Hilton and Britney Spears were just slipped into the commercial with Obama’s image, the American public would come to its senses and realize that Obama is not really a politician, but just a meaningless celebrity.
“Well, golly gee, ma. Did ya know that there Obama was friends with those ladies? We can’t vote fer him.”
I am very interested to know what other people thought of this ad. Did you find it insulting to your intelligence? Or did you think it was a smart marketing move from McCain?
strategicNovember 21, 2014
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