When it comes to automotive advertising, sometimes it pays to toss out the driver’s manual, ignore the rules of the road and veer off in an unexpected direction.
Take Nissan, which scored a coup this week with “Shoulders of Giants,” a surprising 90-second spot from TBWA\Chiat\Day that’s generated considerable buzz in the industry and among consumers.
strategicJune 24, 2016
culturalJune 24, 2016
economicJune 24, 2016
creativeJune 24, 2016
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