When it comes to automotive advertising, sometimes it pays to toss out the driver’s manual, ignore the rules of the road and veer off in an unexpected direction.
Take Nissan, which scored a coup this week with “Shoulders of Giants,” a surprising 90-second spot from TBWA\Chiat\Day that’s generated considerable buzz in the industry and among consumers.
strategicNovember 7, 2016
culturalNovember 28, 2016
economicNovember 7, 2016
creativeOctober 31, 2016
© 2017 Davis Brand Capital. All rights reserved.