Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



The Next Disruptive Tech on the Web? Trust

After reading that headline, I can see some (maybe lots) of you scratching your heads saying: “Wait a minute — trust is a not a technology!” A decade ago that would have been true — it is not now. Our digital lives were once confined to e-mail, some web surfing and an occasional online purchase (for the braver among us). A mere decade on and our lives are increasingly being lived online. Yet, while our dependence on the internet has grown exponentially, the technologies we use to navigate the sometimes dangerous, somewhat untrusted waters of the internet remain the same — largely confined to incremental improvements in narrowly defined segments of security or access. The unfortunate result is that the trust gap is more “gaping” than ever.

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