Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



New Models for New Media

I read with interest today the removal of Chris DeWolfe as CEO of MySpace. According to the “growth” model of capitalism, MySpace has a problem. If senior management can’t renew growth, change is called for. But what if this growth model is, at least for new media purposes, mistaken? If we embrace a new model of the kind someone like Henry Jenkins, David Weinberger, or Don Tapscott might endorse, then this might be precisely the wrong way to think about things.

read original article



Comments

Related Thinking

strategic

Is Your Brand a Social Media Gatecrasher?

September 2, 2014