Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Mobile-Ad Spending Leaps, but Trails User Growth

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

But given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium’s effectiveness.

read original article



Comments

Related Thinking

economic

Against the Grain

October 24, 2014