After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.
But given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium’s effectiveness.
strategicJuly 28, 2014
culturalJuly 28, 2014
creativeJuly 28, 2014
economicJuly 28, 2014
© 2014 Davis Brand Capital. All rights reserved.