Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Michael Wolff: “Why all the poor logos?”

I’m noticing an increase in ill-conceived and superficially designed symbols and logos. Harsh words, I know, but I’m also encouraged to see well-designed ones too, which makes the bad ones appear more obvious.

I always enjoy everything about Café Nero – the service, the comforting hot chocolate with frothy cream, the look, the colours and the logo. Itsu and its butterfly look friendly and inviting, and so does Hailo. It’s a great name, a fast and easy app, and a simple and elegant symbol.

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