There are several stakeholders concerned with brand equity, such as the firm, the customer, the distribution channels, media and other stakeholders like the financial markets and analysts, depending on the type of company ownership. But ultimately it is the customer who is the most critical component in defining brand equity as it is his/her choices that determine the success or failure of the company and the brand.
strategicFebruary 5, 2016
culturalFebruary 5, 2016
economicFebruary 5, 2016
creativeFebruary 5, 2016
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