There are several stakeholders concerned with brand equity, such as the firm, the customer, the distribution channels, media and other stakeholders like the financial markets and analysts, depending on the type of company ownership. But ultimately it is the customer who is the most critical component in defining brand equity as it is his/her choices that determine the success or failure of the company and the brand.
strategicMay 27, 2016
culturalMay 27, 2016
economicMay 25, 2016
creativeMay 27, 2016
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