We tend to think of metaphor as something that exists purely in the realm of language. But new research suggests metaphors actually help us interpret our physical experience of the world. At WIRED by Design, Ideo partner Michael Hendrix explored how designers might harness this fact to powerful effect.
Hendrix introduced this emerging field of embodied cognition, as it’s called, with a few interesting psychological studies. People tend to rent more romance movies when it’s cold outside, for instance. Why? Maybe because we equate the interpersonal “warmth” we see on screen with actual, bodily warmth.
strategicMay 27, 2016
culturalMay 27, 2016
economicMay 27, 2016
creativeMay 27, 2016
© 2016 Davis Brand Capital. All rights reserved.