You see, businesses, brands and organizations are truly struggling with the disruptive nature of social technologies. In fact, the term “social technologies” is part of the problem—we are all fixated on the technologies and meanwhile the real action lies in harnessing the change brought about by human behavior enabled by technology. I used the simple story of how a colleague shared a book with me. The book itself (media) is not social—the interactions, communications, stories and conversations that involve the book are.
strategicDecember 22, 2014
culturalDecember 19, 2014
creativeDecember 21, 2014
economicDecember 19, 2014
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