Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Measuring Engagement

Over time, the TV industry will find that its traditional data currency of audience viewership — meaning eyeballs — is no longer the singularly important criterion for ad placement.

read original article



Comments

Related Thinking

cultural

The End of the Impulse Shopper

November 25, 2014

creative

Why Virtual Reality Is Happening Now

November 25, 2014