Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Mattel Teams Up With Car-Rental Agency to Rent Hot Wheels to Kids

Working with Ogilvy and Mather, Paris, Hot Wheels parent Mattel set up the “First Rental Car Agency for Kids.” When parents went to Europcar to book a car for the family vacation, on hand were representatives from Hot Wheels who rented out cars to kids — complete with rental contract and late-return penalties.

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