Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Is Marketing a Strategic Resource or a Procured Commodity?

When Sir Martin Sorrell, Executive Chairman of the WPP Group and for two decades arguably the most powerful individual in advertising, appeared on The Charlie Rose Show last May, the conversation was more remarkable for what he didn’t say than for what he did say.

read original article



Comments

Related Thinking

cultural

The End of the Impulse Shopper

November 25, 2014

creative

Why Virtual Reality Is Happening Now

November 25, 2014