Today’s consumers are more intuitive, more informed, more skeptical and more demanding than ever. They live in a world of immense choice and personalization. They want the benefits of increased choice without the complexity of increased choice. With the economic anxiety of our times, there is a growing generation of shoppers for whom frugality is fashionable. These changes are tailor-made for the talents of marketers. But marketers be warned: We need to be concerned about the degradation of marketing. We must redefine it–or be part of its deadly decline.
strategicJanuary 23, 2015
culturalJanuary 23, 2015
creativeJanuary 23, 2015
economicJanuary 23, 2015
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