Today’s consumers are more intuitive, more informed, more skeptical and more demanding than ever. They live in a world of immense choice and personalization. They want the benefits of increased choice without the complexity of increased choice. With the economic anxiety of our times, there is a growing generation of shoppers for whom frugality is fashionable. These changes are tailor-made for the talents of marketers. But marketers be warned: We need to be concerned about the degradation of marketing. We must redefine it–or be part of its deadly decline.
strategicAugust 20, 2014
culturalAugust 20, 2014
creativeAugust 20, 2014
economicAugust 20, 2014
© 2014 Davis Brand Capital. All rights reserved.