The second tenet of the Marketers’ Constitution states, “Marketing must build real, enduring, tangible brand value.” A marketing environment in which brands are launched, built, tracked and precisely valued will allow businesses, across the marketing ecosystem, to make strategic decisions about how best to build and protect their brand.
strategicJanuary 27, 2015
culturalJanuary 27, 2015
creativeJanuary 27, 2015
economicJanuary 27, 2015
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