The second tenet of the Marketers’ Constitution states, “Marketing must build real, enduring, tangible brand value.” A marketing environment in which brands are launched, built, tracked and precisely valued will allow businesses, across the marketing ecosystem, to make strategic decisions about how best to build and protect their brand.
strategicDecember 19, 2014
culturalDecember 19, 2014
creativeDecember 19, 2014
economicDecember 19, 2014
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