The second tenet of the Marketers’ Constitution states, “Marketing must build real, enduring, tangible brand value.” A marketing environment in which brands are launched, built, tracked and precisely valued will allow businesses, across the marketing ecosystem, to make strategic decisions about how best to build and protect their brand.
strategicSeptember 30, 2014
culturalSeptember 30, 2014
creativeSeptember 30, 2014
economicSeptember 30, 2014
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