The first tenet of ANA’s Marketer’s Constitution is that “Marketing must become increasingly targeted, focused and personal.” We all know that marketing works best when brands can have direct conversations with people. It works even better when those conversations are with audiences that want to hear specific product and service messaging. The simplicity and elegance of this objective is finally becoming reality.
strategicAugust 20, 2014
culturalAugust 20, 2014
creativeAugust 20, 2014
economicAugust 20, 2014
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