Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Market Engagement Optimization (MEO) and NetTrust Score

For over 15 years I have been looking at the world of marketing, advertising and public relations and seeing things a bit differently. I was not alone. Countless others also saw the real need for systemic changes, or dare I say reform, across the board. The fundamental challenge became that the broad concept of “the market” was not fair nor efficient ñ the ones with the power (and money) won, and they often won at the expense of other’s loss.

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