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When Mark Zuckerberg Likes a Book, Sales Soar

The Facebook chief executive Mark Zuckerberg made a New Year’s resolution to read two books a month in 2015, and he’s inviting his 31 million Facebook friends to join him.

Over the weekend, Mr. Zuckerberg created a Facebook page, “A Year of Books,” where readers can follow along and discuss the books he’s reading. He posted his first selection, “The End of Power,” by Moises Naim, at close to midnight Eastern time on Jan. 2.

The announcement sent Mr. Naim’s publisher, Basic Books, an imprint of Perseus, scrambling over the weekend. “We had no prior notice and learned about it at the same time as everybody else did,” said David Steinberger, president and chief executive of the Perseus Books Group. “Orders are pouring in.”

Before Mr. Zuckerberg endorsed it, “The End of Power,” which came out in March 2013, sold 20,000 copies across all formats, including close to 4,500 e-books. It has sold more than that number of e-books since Mr. Zuckerberg’s announcement, Mr. Steinberger said. On Monday, booksellers placed orders for 10,000 more copies and it shot up to No. 19 on Amazon’s best-seller list.

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