Lots of organizations come to our company, Advertising for Humanity, asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature, pop it on their website, and, voila, they have a new brand. Much of our work consists of disabusing people of this notion. Brand is much more than a name or a logo. Brand is everything, and everything is brand.
strategicFebruary 26, 2015
culturalFebruary 26, 2015
creativeFebruary 26, 2015
economicFebruary 26, 2015
© 2015 Davis Brand Capital. All rights reserved.