Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Let Us Now Praise Uncertainty

A few weeks ago, I found myself in a conflict with someone in my work life. I felt he had clearly violated an agreement we’d made. My first reaction was righteous indignation. In this case, I believed the person at work had acted badly. I was right, and he was wrong. My goal was to get him to see it my way. A few days later, we had a chance to sit down together. Not surprisingly, the conversation was awkward at first. Then, to my surprise, as he explained himself, I felt myself beginning to understand why he made the choice he did.

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