Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Leadership Lesson: Keeping Strategic Focus In A Changing Environment

It is easy to say “we are customer focused” and overlook subtle changes in consumer demand, or to justify cost cutting as a rational business maneuver in a tough market environment. But if these measures don’t accomplish your strategic vision or sync with the reality of your customer, there is little hope for leading the market.

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