Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Language-free Interface Helps Moroccan Artisans Profit From Sales

Fairtrade organizations have certainly made some progress towards improving the pay of the farmers who produce much of the Western world’s consumer goods. Since most of these businesses act as middlemen, however — making a significant profit from the resale of the goods — the actual improvement to the wages of farmers and workers leaves a lot to be desired.

Aiming to address this, Anou is an Etsy-style online marketplace which enables Moroccan artisans to sell their wares directly to western consumers, drastically improving their position and expanding their potential customer base. The platform was created by Dan Driscoll and Tom Counsell, who are hoping it can help to keep the wealth, generated from the sales of artisan products, within the community.

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