Meaningful conversations about brand, from Davis Brand Capital.
by David Welch
In what may be the most overdue brand extension in history, Kraft is using the 100-year-old Planters name to speed growth of its mature grocery business.
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Published: March 9, 2012
Tags: brand, ConAgra, consumer, CPG, Kraft, management, Peter Pan, Planters, Skippy, Smicker, strategy, Unilever
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