Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Jane Pratt, Unbound and Ready for the Web

The model Veronica Webb made charming faces at the camera. Michael Stipe, the lead vocalist for R.E.M., cozied up to a snake. The actor David Arquette designed a T-shirt that read: “I love. Therefore I am.” Friends of the former magazine editor Jane Pratt, they and other members of the Pratt Pack — the rapper Estelle; the designer Isaac Mizrahi; and the models Carol Alt, Helena Christensen and Crystal Renn — showed up last month for a series of photo shoots at Drive-In Studios to help promote xoJane.com, Ms. Pratt’s new Web site, which went live on Monday.

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