The model Veronica Webb made charming faces at the camera. Michael Stipe, the lead vocalist for R.E.M., cozied up to a snake. The actor David Arquette designed a T-shirt that read: “I love. Therefore I am.” Friends of the former magazine editor Jane Pratt, they and other members of the Pratt Pack — the rapper Estelle; the designer Isaac Mizrahi; and the models Carol Alt, Helena Christensen and Crystal Renn — showed up last month for a series of photo shoots at Drive-In Studios to help promote xoJane.com, Ms. Pratt’s new Web site, which went live on Monday.
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