Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

It Can Wait: AT&T Expands Safe Driving Campaign Beyond Texting

New research from AT&T shows that it isn’t just texting that’s leading to accidents on our roads. Drivers are using Facebook, Snapchat and Twitter, taking selfies and even shooting video while behind-the-wheel. AT&T cares about the issue as its business, of course, is mobile communications, and it’s been a strong proponent of safe driving including its award-winning It Can Wait public service campaign, which launched in 2010 specifically to texting.

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