Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



Innovation Advice Inspired by a Children’s Magazine

A seminal memory of childhood for many Americans of my age was the arrival of the magazine Highlights for Children every month. The magazine was chock full of goodness, but my favorite part was the Goofus & Gallant cartoon. For those who didn’t have the pleasure of reading the magazine, the cartoon taught life lessons through contrasts. Not surprisingly, Gallant was always polite, did his chores, and thought things through, whereas Goofus wasn’t polite, didn’t do his chores, and definitely didn’t think things through.

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